Primary Colors for the social media era, the wildly profane, viral phenomenon that resulted from a fake Twitter account deftly satirizing Rahm Emanuel is the first significant Twitter epic in today’s digital age. 

With web sensations such as Stuff White People Like and Sh*t My Dad Says making the leap from the Internet to the bestseller lists, it’s no surprise that this unique and hilarious first-person account of Rahm Emanuel’s fake mayoral campaign via Twitter has already been featured in The Atlantic, Wired, The Colbert Report, and is still an unfolding story. Now, fans can read the entire six months of collected tweets of @MayorEmanuel with commentary and annotations from creator Dan Sinker.

     When rumors circulated that Rahm Emanuel would enter the Chicago mayor’s race, suddenly the “real” Rahm became overshadowed by a decidedly different Rahm, @MayorEmanuel. Via Twitter, this fake Rahm spun a faux-insider’s story unlike any other—in real time. Garnering a passionate following on Twitter and hailed by the press, @MayorEmanuel’s journey is an entertaining, modern-day anti-hero's quest as he travels a surrealistic Chicago landscape, picking up friends along the way, including advisor David Axelrod, Carl the Intern (a high-school-aged MacGyver), a puppy named Hambone, and a duck named Quaxelrod, to name a few.

     Both a surprisingly literary romp as well as an inside peek into an historic mayoral race, The F***ing Epic Twitter Quest of @MayorEmanuel is a bold and exciting foray into a new form of participatory, real-time storytelling.

Tweet Right is your guide to getting started on Twitter. Nicola Morgan leads you gently but firmly through the whys, the hows and the how nots. Whether you are intrigued or confused, sceptical or raring to start, whether you are a complete beginner or you’ve already taken tentative steps, Tweet Right will guide you from the beginning until you are ready to fly.

Nicola Morgan is a highly successful author for all ages. She wrote the best-selling Write to be Published and many acclaimed books, including Wasted, Fleshmarket, Blame my Brain, and Mondays are Red. She created the renowned blog Help! I Need a Publisher!, and was responsible for a No 1 worldwide trending topic on Twitter, the compulsive game #lessinterestingbooks. Although many of the examples of good Twitter-use in Tweet Right come from her experience as a writer, her advice is designed for any sensible person wanting to enjoy and benefit from Twitter, personally and professionally.

Facebook, Twitter, and LinkedIn generate a tremendous amount of valuable social data, but how can you find out who's making connections with social media, what they’re talking about, or where they’re located? This concise and practical book shows you how to answer these questions and more. You'll learn how to combine social web data, analysis techniques, and visualization to help you find what you've been looking for in the social haystack, as well as useful information you didn't know existed.

Each standalone chapter introduces techniques for mining data in different areas of the social Web, including blogs and email. All you need to get started is a programming background and a willingness to learn basic Python tools.Get a straightforward synopsis of the social web landscape Use adaptable scripts on GitHub to harvest data from social network APIs such as Twitter, Facebook, and LinkedIn Learn how to employ easy-to-use Python tools to slice and dice the data you collect Explore social connections in microformats with the XHTML Friends Network Apply advanced mining techniques such as TF-IDF, cosine similarity, collocation analysis, document summarization, and clique detection Build interactive visualizations with web technologies based upon HTML5 and JavaScript toolkits

"Let Matthew Russell serve as your guide to working with social data sets old (email, blogs) and new (Twitter, LinkedIn, Facebook). Mining the Social Web is a natural successor to Programming Collective Intelligence: a practical, hands-on approach to hacking on data from the social Web with Python."

–Jeff Hammerbacher, Chief Scientist, Cloudera

"A rich, compact, useful, practical introduction to a galaxy of tools, techniques, and theories for exploring structured and unstructured data."

–Alex Martelli, Senior Staff Engineer, Google

Advance your B2B marketing plans with proven social media strategies

Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.

This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.Describes a methodology for generating leads using social mediaDetails how to create content offers that increase conversion rates and drive leads from social mediaOffers practical advice for incorporating mobile strategies into the marketing mixProvides a step-by-step process for measuring the return on investment of B2B social media strategies

The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

This digital document is an article from District Administration, published by Professional Media Group LLC on February 1, 2010. The length of the article is 2034 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: Tweeting your own horn: districts are using social networking Web sites like Twitter and Facebook to tout their accomplishments and communicate with the public.(SOCIAL MEDIA)
Author: Kevin Butler
Publication: District Administration (Magazine/Journal)
Date: February 1, 2010
Publisher: Professional Media Group LLC
Volume: 46 Issue: 2 Page: 41(4)

Distributed by Gale, a part of Cengage Learning

This digital document is an article from Internal Medicine News, published by International Medical News Group on February 1, 2011. The length of the article is 695 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: Social media facilitate medical communication: experts debate risks and benefits of engaging in Twitter, Facebook, texting, and blogs.(PRACTICE TRENDS)
Author: M. Alexander Otto
Publication: Internal Medicine News (Magazine/Journal)
Date: February 1, 2011
Publisher: International Medical News Group
Volume: 44 Issue: 2 Page: 55(1)

Distributed by Gale, a part of Cengage Learning

This digital document is an article from Black Enterprise, published by Earl G. Graves Publishing Co., Inc. on November 1, 2010. The length of the article is 1362 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: What's your social media strategy? Twitter facebook[R] linked in: if you're not connected, you should be–with a plan. Here's how to make virtual networking work for you.(SOCIAL MEDIA)
Author: Denise Campbell
Publication: Black Enterprise (Magazine/Journal)
Date: November 1, 2010
Publisher: Earl G. Graves Publishing Co., Inc.
Volume: 41 Issue: 4 Page: 75(3)

Distributed by Gale, a part of Cengage Learning

"Media organizations should take note of Twitter's power to quickly reach their target consumers." –Tim O'Reilly (@timoreilly), in a Los Angeles Times interview, March 2009

This practical guide will teach you everything you need to know to quickly become a Twitter power user. It includes information on the latest third party applications, strategies and tactics for using Twitter's 140-character messages as a serious–and effective–way to boost your business, as well as how to turn Twitter into your personal newspaper, tracking breaking news and learning what matters to you and your friends.

Co-written by Tim O'Reilly and Sarah Milstein, widely followed and highly respected twitterers, the practical information in The Twitter Book is presented in an innovative, visually rich format that's packed with clear explanations and examples of best practices that show Twitter in action, as demonstrated by the work of over 60 twitterers.

This book will help you:Use Twitter to connect with colleagues, customers, family, and friendsStand out on TwitterAvoid common Twitter gaffes and pitfallsBuild a critical professional communications channel with Twitter–and use the best third-party tools that help you manage it.

If you want to know how to use Twitter like a pro, The Twitter Book will quickly get you up to speed.

About the authors:

Tim O Reilly (@timoreilly), founder and CEO of O Reilly Media, has hundreds of thousands of followers on Twitter. Sarah Milstein (@SarahM) frequently writes, speaks and teaches about Twitter; she was the 21st user of Twitter.

Google and the Internet have changed how the PR game is playedGÇöand created an explosion of blogs, Websites, and social media platforms with an insatiable need for news. Small companies can create global visibility for their products on a pennies-a-day budget with online PR and Internet marketingGÇöif they know the tricks of the trade.Using a unique Rule of 30Gäó approach, 30 Days to Online PR and Marketing Success helps busy business owners see results fast. Thirty short chapters are packed with real-world tips and proven techniques to create online PR and marketing campaigns that drive traffic to your site and buyers to your products.YouGÇÖll quickly and easily learn how to:-+ Use online PR and keywords to climb to the top of search-engine rankings-+ Reach reporters and consumers with hot news and information-+ Blend online PR and Internet marketing to reach millions of targeted prospects on a small budget Looking for rapid online marketing results on a shoestring budget? 30 Days to Online PR & Marketing Success is for you.

Get More Likes, More Friend Requests and Be A Social Network Star!

Social networks have already matured these days. Most people on the planet are either signed up to one or another.

You can almost always find old friends and relatives just by doing a simple Facebook search.

Truly, social networks have become a valuable part of the world's culture.

Now, if you want to increase the value of your social network presence whether you're doing it to have more friends, encourage those in your circle or perhaps for marketing purposes, the best thing to do is to provide value.

The fastest way to provide value is to encourage people, to inspire them, to make them laugh, to relax them. And the easiest way to do that is to put quotes and one liners in your status.

This book will help you easily do it! It contains over 500 Quotes and One liners.