Join the conversation … People are talking about your company online … Do you know what they are saying? You should.

If you are a CEO, Business Owner or Marketer, would you like to: get ahead of your competitors; develop an overall social media road map for your business to follow; create pathways so your customers can find you in all the new ways they prefer; manage and enhance your company s reputation and position; track the true return of your investment from any social media campaign; know which online tools work best with social media; maximize your exposure with mobile marketing; and do it all with No Geek Speak?

Thumbonomics: The Essential Business Roadmap to Social Media and Mobile Marketing shows you why your website is no longer enough. Created by acclaimed Internet Marketing Expert and Communicator Heather Lutze, Thumbonomics takes you step-by-step through the development and implementation of your social media marketing program. Her exclusive Findability Makeovers showing you real results for real companies are included.

Thumbonomics shows how to successfully engage social media's Big Five: Blogging, YouTube, Facebook, Twitter and LinkedIn.

What do Tony Hseih-CEO of Zappos, John Hickenlooper-Governor of Colorado, Charlie Cole-VP of Online Marketing for Lucky Brand and Bill Gerth-Head of Comcast Twitter Team have in common? Findability and Success … they ve done it through the techniques highlighted and recommended in Thumbonomics.

Does Geek Speak Overwhelm You?
No longer … with Thumbonomics, you ve the latest in the social media world produced in your own language, not techno-speak that can glaze your eyes over. Internet Marketing Expert Heather Lutze is your guide as she reveals the key techniques in mastering: The Big Five: Blogging, YouTube, Facebook, Twitter and LinkedIn. Creative online marketing strategies that will outcompete your competitors. The latest strategies for a successful pay-per-click campaign.

Are you ready to take your business into the brave new world of social media? Don t miss out on the biggest marketing opportunity since the invention of television!

In your hands is an easy-to-implement strategy and tactics for social media marketing for you and your team. What might have taken years to figure out is within these pages.

Other key features include video capture, 3.5mm audio jack, memory card slot, push email, QWERTY keyboard, Bluetooth, and GPS navigation.

Put digital business strategy at the center of your business

Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage.

Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value.Develop a comprehensive digital strategy for your organizationPut your online business strategy at the center of your customer's experience, and at the heart of everything you doLarry Weber's W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategies

The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise.

Flip Twitter the bird.
Tell Facebook to f#@% off.
Lose it on LinkedIn.

Somewhere between the advent of Facebook and launching Twitter to the masses, the Internet betrayed us. It allowed pages to be viewed by job interviewers, newsfeeds to be flooded by Aunt Julie, and for constant tweets about what color socks that random girl from the study group is going to wear today.

This book is the hilarious reply all that says: enough is enough. We don?t want to see the pictures from your business trip to Omaha. We don?t want a page-by-page account of what?s going on in Twilight. We definitely don?t want a virtual drink!

When you can?t fix the problem, fix the blame. And since there?s no way in 2.0-hell that you can put an end to the bastardization of the Book, you may as well have a good laugh while pointing the finger at those who ruined their online experience.

In What Accountants Need to Know About Social Networking, Reed Seminars examines how Twitter, Facebook, LinkedIn and other sites can be used as valuable tools to connect with and/or land new clients. Take the 45-60 minutes to view this Instant Impact seminar to get an overall understanding of the topic, be ready to handle current and prospective client questions regarding your availability on such sites, and take proactive steps to embrace these new technologies that more than 80 percent of accountants are already using. Even the most technology-phobic accountants are now using certain aspects of social networking web sites to improve their client relations, get more referrals from existing clients and help connect with new potential clients.

Upon ordering, Reed Seminars will send you a CD with the seminar on it for viewing on your computer or mobile media device (iPod/iPhone, Blackberry). The CD will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device).

The seminar focuses on:

– Everything an accountant needs to know in 60 minutes about social networking web sites and how it can help them connect with existing clients, get more referrals, and land new clients

– Analyzing the current opportunities and best strategies for accountants on LinkedIn, Twitter, Facebook and other leading social networking sites

– Answers to the 10 questions being asked the most by accountants with respect to how social networking can really benefit them

– Understanding what accountants can and can not do when participating on social networking sites

– Case studies of other accountants that have had success and failures with social networking web sites and important lessons learned

Praise for Reed Seminars:

Well organized, well articulated, and easy to follow. The Reed Seminar I attended was the best virtual learning experience I've had in quite some time. Brian K. Moore, HR Communications, Humana

…get leading intelligence without ever leaving your office. Alex Wilmerding, Vice President, Citigroup

Thorough, informative and interesting…an efficient, effective means of gaining in depth insight into topics that affect every executive's business decision-making. – Greg Nowak, Partner, Pepper Hamilton

In Creating a Social Media Policy for Your Company, ExecSense examines how to draft a companywide policy to share with employees what they can and can not do on Facebook, LinkedIn, Twitter, Yelp and other social media web sites. Take the 60-minutes to view this webinar (on your computer, mobile phone, iPod or printed out) to see why so many other general counsels are drafting such policies, exactly what should be in a social media policy, and update your knowledge on the perils of social media for your company. This webinar also includes an actual social media policy in Microsoft Word that can be customized for use at your company. The webinar is led by experts on creating social media policies for companies, Jay Zweig & Shayna Fernandez, and focuses on: Everything you need to know in 60 minutes about what employees should and should not do when interacting on social networking sites Drafting and implementing a social media policy for your company (based on the template provided in Microsoft Word) Answers to the 10 questions being asked the most by employees with respect to what they can and can not do on social media sites such as Twitter, Facebook, LinkedIn and others Answers to the 10 questions being asked the most by CEOs and management teams with respect to how employees use of social media sites can impact their company (from a negative standpoint) Case studies of other general counsel that did not set up a social media policy for their company, the repercussions that followed, and important lessons learned Praise for ExecSense: Thorough, informative and interesting…an efficient, effective means of gaining in depth insight into topics that affect every executive's business decision-making. – Greg Nowak, Partner, Pepper Hamilton

In Creating a Social Media Policy for Your Company, Reed Seminars examines how to draft a companywide policy to share with your employees on what they can and can not do on Twitter, Facebook, LinkedIn and other social media sites. Take the 60 minutes to view this seminar to see exactly what should be in a social media policy, update your knowledge on the perils of social media for your company, and be able to discuss the topic with key executives at your company. This seminar also includes an actual social media policy in Microsoft Word that can be customized for use at your own company.

Upon ordering, Reed Seminars will send you a CD with the seminar on it for viewing on your computer or mobile media device (iPod/iPhone, Blackberry). The CD will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device).

The seminar is led by social media expert Steve Helland, a Partner at Fredrikson & Byron P.A., and focuses on:

-Everything you need to know in 60 minutes about what employees should and should not do when interacting on social networking sites

-Drafting and implementing a social media policy for your company (based on the template provided in Microsoft Word)

-Answers to the 10 questions being asked the most by employees with respect to what they can and can not do on social media sites such as Twitter, Facebook, LinkedIn and others

-Answers to the 10 questions being asked the most by CEOs and management teams with respect to how employee s use of social media sites can impact their company (from a negative standpoint)

-Case studies of other companies that have had success and failures with social networking sites and important lessons learned

Praise for Reed Seminars:

-…get leading intelligence without ever leaving your office. Alex Wilmerding, Vice President, Citigroup

-Thorough, informative and interesting…an efficient, effective means of gaining in depth insight into topics that affect every executive's business decision-making. – Greg Nowak, Partner, Pepper Hamilton

-Excellent presentation… Harry B. Kelso, Vice President, American National Insurance Company

In What CEOs Need to Know About Social Networking, Reed Seminars examines how Twitter, Facebook, LinkedIn and other sites can be used as valuable tools for every company. Take the 50 minutes to view this seminar to update your knowledge on social networking, be able to discuss the topic with key executives at your company and make sure your company is capitalizing on the right opportunities.

Upon ordering, Reed Seminars will send you a CD with the seminar on it for viewing on your computer or mobile media device (iPod/iPhone, Blackberry). The CD will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device).

The seminar is led by Steve Cone, a pioneer in social networking strategies for companies and focuses on:

-Everything a CEO needs to know in 50 minutes about how to use social networking sites as valuable tools for your company

-Understanding what your company can and can not do when interacting on social networking sites, and discussing the opportunities with your marking, sales, human resources and technology executives/departments

-Analyzing the current opportunities and best strategies on LinkedIn, Twitter, Facebook and other leading social networking sites

-Answers to the 10 questions being asked the most by CEOs with respect to how social networking can really benefit their companies

-Case studies of other companies that have had success and failures with social networking and important lessons learned

In Creating a Social Media Policy for Your Company as a Communications Executive – Sharing with Employees What They Should Not Do on Twitter, Facebook, LinkedIn & Other Social Media Sites ExecSense examines how to draft a companywide policy to share with employees what they can and can not do on Facebook, LinkedIn, Twitter, Yelp and other social media web sites. Take the 60-minutes to view this webinar (on your computer, mobile phone, iPod or printed out) to see why so many other general counsels are drafting such policies, exactly what should be in a social media policy, and update your knowledge on the perils of social media for your company. This webinar also includes an actual social media policy in Microsoft Word that can be customized for use at your company.

The webinar is led by an expert on creating social media policies for companies, Jay Zweig & Shayna Fernandez, and focuses on:

? Everything you need to know in 60 minutes about what employees should and should not do when interacting on social networking sites

? Drafting and implementing a social media policy for your company (based on the template provided in Microsoft Word)

? Answers to the 10 questions being asked the most by employees with respect to what they can and can not do on social media sites such as Twitter, Facebook, LinkedIn and others

? Answers to the 10 questions being asked the most by CEOs and management teams with respect to how employee's use of social media sites can impact their company (from a negative standpoint)

? Case studies of other general counsel that did not set up a social media policy for their company, the repercussions that followed, and important lessons learned

Praise for ExecSense:

"Thorough, informative and interesting…an efficient, effective means of gaining in depth insight into topics that affect every executive's business decision-making." – Greg Nowak, Partner, Pepper Hamilton

In What Financial Planners Need to Know About Social Networking, Reed Seminars examines how Twitter, Facebook, LinkedIn and other sites can be used as valuable tools to connect with and/or land new clients. Take the 60 minutes to view this Instant Impact seminar to get an overall understanding of the topic, be ready to handle current and prospective client questions regarding your availability on such sites, and take proactive steps to embrace these new technologies that more than 80 percent of financial planners are already using. Even the most technology-phobic financial planners are now using certain aspects of social networking web sites to improve their client relations, get more referrals from existing clients and help connect with new potential clients.

Upon ordering, Reed Seminars will send you a CD with the seminar on it for viewing on your computer or mobile media device (iPod/iPhone, Blackberry). The CD will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device).

The seminar focuses on:

-Everything a financial planner needs to know in 60 minutes about social networking web sites and how it can help them connect with existing clients, get more referrals, and land new clients

-Analyzing the current opportunities and best strategies for financial planners on LinkedIn, Twitter, Facebook and other leading social networking sites

-Answers to the 10 questions being asked the most by financial planners with respect to how social networking can really benefit them

-Understanding what financial planners can and can not do when participating on social networking sites

-Case studies of other financial planners that have had success and failures with social networking web sites and important lessons learned

Praise for Reed Seminars:

Well organized, well articulated, and easy to follow. The Reed Seminar I attended was the best virtual learning experience I've had in quite some time. Brian K. Moore, HR Communications, Humana

…get leading intelligence without ever leaving your office. Alex Wilmerding, Vice President, Citigroup

Thorough, informative and interesting…an efficient, effective means of gaining in depth insight into topics that affect every executive's business decision-making. – Greg Nowak, Partner, Pepper Hamilton